We shed light on the book “How Conduct . . . Complex Infection” Written by Damon Sentola, translated by Atef Sayed Othman, and issued by the series of the world of knowledge of the National Council for Culture, Arts and Literature in the State of Kuwait.
The book says that the new social movement, newly created technologies and initiatives to improve public health are often suffering to achieve preliminary success and spread among people, and often fail, at a time when many diseases are spread quickly, as children and cat videos are spread on Facebook and Twitter and achieved millions Views in a few hours.
Is it possible to use the lessons learned from the virus spread of diseases to improve the behavior of the spread of beneficial behaviors and innovations.
In his first book, “How does the behavior spread, Damon Sentola presents an authentic research in which he studies how changes in societal behavior occur in health, technology, institutional change and ways to exploit social networks to direct the spread of innovations and beneficial behaviors?
The amazing results show that the same circumstances that speed up the pace of the outbreak hinder the spread of behaviors.
Santula is a new field using the Internet -based methods to understand how social networks change behavior, and shows the ways in which these ideas can be applied to achieve institutional change, cultural development and the spread of technical innovations, extend bridges between different cognitive disciplines, and to provide the results reached by important and inspiring lessons for workers in Public health areas, businessmen and activists in change campaigns who look forward to harnessing networks for the benefit of society.
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