The Snapchat service launched a number of new features and experiences before the start of the FIFA World Cup activities in Qatar, with the aim of enabling users to show support for their teams and keep pace with the championship.
The new features of the short video sharing service are summarized by enabling users virtual to wear their team’s sporting outfit, dressing their virtual characters “Bitmoji” that uniform, as well as watching the most prominent matches, and other features.
The Snapchat service entered into a partnership with Adidas to enable users to dress the “bitmoji” characters in the sports costume of the teams, in addition to reaching the official team posters and filters to decorate their footage.
“Snapchat Discover”, which is the platform for application coordinated, prominent events, goals, players interviews, matches analysis, and scenes content during the championship in more than 30 countries.
On the “Spotlight” platform, which is the entertainment platform within the Snapchat application of content creates users, users in the United States will have the ability to send clips to get a chance to win cash prizes for those who create high -performance footage using “Lenses” lenses, or “Sounds” sounds , Or specific “Topics” topics.
In addition, the Snap Map map will display coordinated stories for the fans who watch and celebrate their team during the matches.
Users will be able to click on specific places to see the participating footage with everyone. Stories will include footage of viewership, fans’ experiences, reactions in the stands, and important events for matches..
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