Samsung Electronics Co., Ltd. has announced a new collaboration with LIFE Picture Collection to broaden the bright art collection available on The Frame, one of its award-winning Lifestyle TVs.
The LIFE Picture Collection is a visual record of the twentieth century, including over 10 million photos of historically significant persons and events. The Samsung Art Store has chosen 20 photos from the collection, which will be made accessible to The Frame customers worldwide on July 28.
Users of the Samsung Art Store will be able to experience history through photos of artists such as Pablo Picasso and images of iconic locations such as West Coast California.
Since its debut in 2017, we have been working to greatly improve The Frame TV and art gallery’s capabilities, according to Simon Song, Executive Vice President and Head of Marketing and Sales for Samsung Electronics’ Visual Display Business.
We are always looking for new partners to provide users with a larger selection of high-quality artworks, and our partnership with LIFE Picture Collection is very important because it provides users with a unique and historic experience through those images that can be viewed with just a click of a button as the TV screen turns, Song added. Without needing to visit any art gallery or museum, to an old gallery or museum that shows to the visitor the most amazing works of high-end art.
Samsung hopes to make historical art accessible to all users through such collaborations, allowing for unique expressions of taste and access to some of the world’s most famous artworks. The Samsung Art Store already has a collection of paintings, designs, and photographs, and it is intended to add additional works through the famous LIFE picture library.
The Frame is a revolutionary digital canvas that shows artwork from across the world in QLED picture quality when switched on and as a TV when turned off.
Mohamed Esmat, Head of the Commercial Sector at Samsung Electronics Egypt, expressed his satisfaction in Samsung’s participation this year in one of Germany’s oldest international industrial exhibits, the IFA International Exhibition, to present its latest products.
Esmat also revealed the latest Samsung Electronics Egypt deals on The Frame, with up to 29% off.
Users may enjoy gorgeous artwork with greatly decreased light reflections on the 2022 The Frame matte display, allowing them to easily see what is on the screen. Renowned institutions, art organisations, and independent artists have all contributed to the ever-expanding Samsung Art Store collection, which currently has over 2,000 artworks to fit each individual’s taste.
With 2022 The Frame, Samsung is also providing a free two-month subscription to the Samsung Art Store. As a result, individuals may now watch a portion of history from the comfort of their own homes.
Samsung collaborates with LIFE Picture Collection to display 10 million historical photographs.
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