According to Bloomberg News Agency, the Swiss Rolex business increased the price of retail sales for its timepieces in Europe for the second time this year as a result of fluctuating currency values, especially the strong US dollar.
The Geneva-based business, which makes Dayona, Sabariner, and A Verteer in Berchawal, claimed to have increased prices by around 5% across the continent.
This follows a comparable spike in the UK in September in response to the depreciation of the pound, which rendered the pricey watches offered in Britain to American customers who pay in dollars at a very low price.
The company stated that as of this month, “there is an amendment to the prices of the euro region due to the variations of the currency market,” and the Bloomberg News Agency acquired a copy of it.
“This move in Europe marks the second retailer price increase by Rolex this year. In most areas, prices were increased in January by an average of roughly 3.5% across all lines of their models, increasing the cost of some steel sporty models with high demand by 10%.
In response to the US dollar’s continuous growth, Rolex boosts prices once more in Europe.
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