One of the few shining examples in the technology industry that was negatively impacted by the drop in spending due to inflation was Apple, which on Thursday reported revenues and profits that were higher than Wall Street’s estimates.
While its iPhone star fell, Apple kept selling computers, one of its earliest technology products.
Despite not recording the power that some analysts anticipated, sales of iPhone phones set a record for the quarter ending in September.
The sales of Mac Mac, which amounted to $ 11.
5 billion, which was significantly higher than economists’ predictions of $9. 36 billion.
Following the shutdown, the company’s shares initially declined in price before turning around.
Apple’s results showed some durability in the face of a weak economy and the strong dollar that caused catastrophic reports from many technology companies.
In general, Apple said that the quarterly revenue increased 8% to 90. 1 billion dollars, which exceeds the expectations of $ 88. 9 billion, and the net profit reached $ 1.
29 per share, surpassing the average analyst expense of $1. 27 per share by profit, according to data from Rafinitv.
Despite the fact that foreign exchange had a substantial negative influence on us, our result was better than we had anticipated, according to financial director Luka Maestri.
A few minutes before Apple announced, the Amazon platform has wiped out the misery of the technology sector, as it expected a decline in the profits of the holiday, which led to a decrease in its shares 14%.
Apple sales from iPhone for the fourth quarter of the company’s fiscal year increased to $ 42. 6 billion, while Wall Street expected 43. 21 billion dollars sales, according to Rafinet IPS data.
On the other hand, according to Canalis statistics, the Global Smart Global Smart Market declined 9% for the quarter’s conclusion, marking the third consecutive decline for this year.
When compared to the same period last year, iPhone sales increased 10%, according to Maestri, breaking previous records and exceeding company expectations.
In contrast to the consensus forecasts of $ 7. 94 billion, the company reported that sales of iPad devices were $ 7. 2 billion.
The growth in the company’s services sector, which has strengthened sales and profits in the past years, has witnessed an increase in revenue to $ 19.
less than anticipated at $2 billion, with a record of $20.10 billion.
According to Maestri, Apple, like other companies in this industry, has seen difficulty in digital advertising.
In China, which witnessed a sharp economic slowdown, Apple announced sales in the fourth quarter of $ 15. 5 billion, and this represents a gain compared to the previous quarter, when the company recorded 14. 6 billion dollars sales..
Apple’s quarterly profits increase by 8% while technology rivals struggle.
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