While its flagship “iPhone” falters, Apple has managed to save its oldest technological products, which are laptops.
The distinction between a “Mac” and a “iPhone”
• Even though sales of the iPhone phones were not as strong as some analysts had predicted, they nevertheless set a record for the September-ending quarter.
• Analysts had predicted sales of “Mac” laptops to total $9.36 billion, but actual sales of $11.5 billion were substantially higher.
Following the shutdown, the company’s shares initially declined in price before turning around.
In general, “Apple” said that the quarterly revenues increased to 8 percent to 90. 1 billion dollars, which exceeds the expectations of $ 88. 9 billion, and the net profit reached $ 1. 29 per share, exceeding the average expenses of analysts by profit $ 1. 27 per share, according to “Rafinitiv’s data”.
Despite the fact that foreign exchange had a substantial negative influence on us, our result was better than we had anticipated, according to financial director Luka Maestri.
The Amazon platform was eliminated from the technology sector’s agony just before Apple made its announcement because it anticipated lower Christmas season profits, which caused a 14% decline in its share price.
The fourth quarter of Apple’s fiscal year saw an increase in “iPhone” sales to 42.
6 billion, compared to Wall Street’s forecast of $ 43. 21 billion, according to data from “Rafinitiv.”
Smartphone use is declining
On the other hand, according to Canalis statistics, the Global Smart Global Smart Market declined by 9% for the quarter that just ended, marking the third consecutive decline for this year.
According to Maestri, sales of the “iPhone” surpassed corporate estimates and set a record for the three months that ended in September, increasing by 10% from the same period in 2017.
In contrast to the average forecasts of $ 7. 94 billion, the company reported that sales of “iPad” devices totaled $7. 2 billion.
Revenue increased to $ 19. 2 billion, which is less than anticipated, with a record of $ 20.10 billion, reflecting the expansion of the company’s services sector, which has bolstered sales and earnings in previous years.
According to Maestri, Apple, like other companies in this industry, saw lacklustre digital advertising.
Apple reported fourth-quarter sales of $15. 5 billion in China, despite the country’s severe economic recession; this is an increase over the company’s sales of $14. 6 billion in the prior quarter.
Profits from “Apple” are a bright spot in the dark times for technology companies.
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