The sponsoring company of the Super League appoints a new executive president

The sponsoring company of the Super League appoints a new executive president

In an effort to restore the division concept that endangered the present state of European football last year, the corporation, which supports the EFL, has named a new executive president.
The former CEO of the German RTL media, Bernd Richart, will take the post, according to a statement from the firm “A. 22 Sports.”

The statement stated: It will focus its initial focus on starting an active and extended dialogue with a comprehensive group of stakeholders in football, including clubs, players, coaches, fans, media and policy makers.
The objective, he continued, is to make it easier for European club competitions to build a viable sports model that reflects the long-term and shared interests of football society and fans.

According to Riche, “real reform” is necessary to address the current issues affecting European football because they will not go away on their own.
The official, who is 48 years old, went on to discuss the latest opinions of the presidents of Real Madrid, Barcelona, and Juventus regarding the problems that this sport is currently facing. He added: I think they are asking the correct questions and I personally is keen to listen to many diverse voices so that the European football community can jointly be able From finding the correct answers.

The 12 teams that announced the European Super League in April 2021 included Real Madrid, Barcelona, and Juventus. However, the project failed due to a strong backlash from all football-related organisations, including fans and governments, who demanded the withdrawal of all six English clubs, Inter Milan, Milan, and Atletico Madrid.

Real Madrid, Barcelona and Juventus continued to promote the idea, and after the European Football Confederation court prevented these clubs, the case was referred to the European Court of Justice, based in Luxembourg.
According to A. 22 Sports, the current monopoly of European club championships by the European Football Association violates the law on competition.

A new executive president is chosen by the Super League’s sponsoring organisation.

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