A Mita spokeswoman told the tech website “Engadget” that posts with links to news items only make up less than 3% of what users worldwide see in the Facebook Feed.
The spokesman added: “As we said earlier this year as a commercial company, it is not logical to invest in areas that do not correspond to the user’s preferences.
The representative noted that consumers prefer to spend more time watching videos, especially short ones, rather than news and political information on Facebook. This step was very expected from” Mita “, in light of the restructuring strategy in which it lives, as the company re -distributes its technical teams to its characteristics that did not achieve the success that it targeted at Its launch and directing its resources to the new features that focus on it and achieve success and spread.
In his interview with “Sky News Arabia,” Ramzi continues, “This applies completely to the feature of instant articles, which has declined over time, so the company must discontinue it, in exchange for focusing its technical staff and its financial and technical resources on the production of brief videos via Rales and Astoriz.
” Ramzi goes on, ” The success achieved by the” Tech Talk “application in recent years, other than the trends of the social media market, after short videos have become the most attractive products for the user and then the most attractive to advertisers, the source of social media profits.
The latest “Mita” regulations, which lowered its investment in news material and stopped paying American publishers to have their pieces appear in the “News” and “Axios” tabs, were attributed to this notion.
The business also announced last week that it would shut down the newsletter platform at the beginning of 2023.
The publisher’s agents have now been advised by “Mita” that they have until mid-April, before finishing the immediate pieces, to review their Facebook strategy.
Fadi Ramzi, a lecturer in digital media at the American University in Cairo, anticipates that “the new trend of” Mita “will be a modest success, particularly for the” Facebook “application, given that there is no longer it seemed before him until he continues to compete without keeping up with the user’s aspirations, who seeks videos The short while turning away from news and political content more and more.
Similar to Ramzi, Ramzi does not think that Facebook “succeeds” in occupying the top position of social media applications in terms of the most attractive due to” very tough competition, lead by “Tech Talk,” according to his interview with “Sky News Arabia.”
Google also announced that she will stop giving preference to news items that use coordination in its research categories, so Meta was not the only firm making these significant changes, particularly with relation to news content.
A special “Facebook” folds a significant page, and the video’s secret is revealed.
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