According to CNBC, German sportswear company Adidas is reevaluating its partnership with American musician Kanye West.
Additionally, the television network “CNBC” cited a statement from the corporation that read, “After numerous attempts to resolve the matter by mutual consent, we have decided to reevaluate the cooperation. Throughout this time, we will keep taking part in the management of the present product.
The rapper’s public criticism of the business and its CEO, Kasper Rorsted, allegedly led Adidas to decide to reevaluate their partnership with West.
The American rapper, whose name was officially changed to “Ye” in August, alleged that the German group was stealing his concepts.
Adidas and West launched their collaboration in 2013.
After announcing a renewal of the contract and the introduction of a new “Yeezy” category in 2016, the rapper and the German corporation expanded their partnership.
According to reports, Adidas is rethinking its partnership with Kanye West.
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