The top Arabic entertainment content producer and distributor on the web, WATCH IT, has unveiled a new price structure for its services that includes new ad-supported membership kinds worth half as much as its current subscriptions.
The platform decided to implement the experience of discounted subscriptions supported by ads after conducting a number of studies and market research that revealed the need to adopt new pricing patterns to attract different categories of subscribers who They don’t mind seeing artwork with some ads for a lower monthly price, according to a statement from WATCH IT.
The platform, which debuted in 2019, noted that this move is a part of its aim to achieve diversity and balance in order to offer its services to all consumer demographics that consent to subscribing to platforms for the delivery of online entertainment material.
With the help of technology that implements a full cost-per-view system known as (CPCV), WATCH IT plans to sell about four minutes per hour of commercial ads for ad-supported subscriptions. This will be done using technology that depends on the appearance of the commercial for the cost agreed upon with the advertiser for each full view, and this also provides. The method allows advertisers to target and reach particular demographics while also allowing them to pick the artworks they wish to display their adverts on.
WATCH Additionally, IT announced the costs of its new annual packages, making all of its subscriptions—be they basic with advertisements or premium with none—cost the same for 12 months as for 10 months.
One screen costs 14, 99 Egyptian pounds, two screens cost 24, 99 Egyptian pounds, and three screens cost 39. One screen costs 99 Egyptian pounds, two screens cost 249 Egyptian pounds, and three screens cost 399 Egyptian pounds. One screen costs 74, 99 Egyptian pounds, two screens cost 98, 99 Egyptian pounds, and three screens cost 119 Egyptian pounds.
749 screens for 99 Egyptian pounds, 999 screens for 99 Egyptian pounds, and 1199 screens for 99 Egyptian pounds.
To attract additional user demographics, the “WATCH IT” platform has announced a new lowered subscription price map.
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