“Less than 3 percent of what people around the world see in the Facebook extract are posts containing links to news articles,” Mita spokesman told the technical site “Engadget”.
“As a commercial organisation, we stated earlier this year, it is not reasonable to invest in areas that do not align with the user’s interests,” the official continued.
The representative noted that consumers prefer to spend more time watching videos, especially short ones, rather than news and political information on Facebook. As the company redistributes its technical teams to its characteristics that did not achieve the success that it targeted at its launch and focuses its resources on the new features that focus on it and help it succeed and spread, this move from “Mita” was highly anticipated. This is because of the restructuring strategy in which it operates.
In his interview with “Sky News Arabia,” Ramzi continues, “This applies completely to the feature of instant articles, which has declined over time, so the company must discontinue it, in exchange for focusing its technical staff and its financial and technical resources on the production of brief videos via Rales and Astoriz.
” Ramzi goes on, ” Short films have become the most appealing goods for users and then for advertisers, who are the source of social media earnings, which explains the success of the “Tech Talk” application in recent years, in addition to social media market trends.
” This perception was credited with the recent “Mita” policies, as it reduced its investment in the news content, such as ending the payments provided to the American publishers to include their articles in the “News” tab, as well as “Axios”.
The business also announced last week that it would shut down the newsletter platform at the beginning of 2023.
The publisher’s agents have now been advised by “Mita” that they have until mid-April, before finishing the immediate pieces, to review their Facebook strategy.
Fadi Ramzi, a lecturer in digital media at the American University in Cairo, anticipates that “the new trend of” Mita “will be a modest success, particularly for the” Facebook “application, given that there is no longer it seemed before him until he continues to compete without keeping up with the user’s aspirations, who seeks videos The short while turning away from news and political content more and more.
” In the same way, Ramzi does not believe, in his interview with “Sky News Arabia”, that Facebook “succeeds” in occupying the top of social media applications in terms of the most attractive “, due to” very fierce competition, led by “Tech Talk”.
Google also announced that she will stop giving preference to news items that use coordination in its research categories, so Meta was not the only firm making these significant changes, particularly with relation to news content.
A special “Facebook” folds a significant page, and the video’s secret is revealed.
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