According to a forecast from the British consultancy “Brand Finance,” the Middle Eastern nations will see an increase in the value of their trademarks in 2022.
As it examines brands, the relative strength of the national brand, and evaluates investments in brands and property rights, “Brand Finance,” a business that analyses brands, indicated in its study that the value of the Saudi brand increased by 7% to reach $768 billion.
It was highlighted that the UAE now has the most valuable brand in the Middle East, with a 3% growth to $772 billion, while Saudi Arabia is moving up to second position very quickly with this value.
The report places Qatar in fourth place after its worth declined by 3% to $217 billion, while Israel comes in third with a value of $393 billion, an increase of 17%.
The company claimed that in addition to the opening of the country’s tourism industry, which also helped to increase the value of the Saudi brand, the advancement of Saudi brands was brought about by the country’s increasing global openness in many areas.
“Previously” is the source.
The Saudi brand now has a $768 billion market value.
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